A foundational masterclass on the psychology of beauty investment
The first masterclass in the Beauty is Power series
Are You Trapped in These 3 Beauty Psychology Patterns?
The Approval Trap: You’re beautifying for others’ validation instead of your own power
The Scarcity Response: You book whoever’s available instead of waiting for the right provider
The Conflict Avoidance: You stay silent when services don’t meet your standards
If any of these sound familiar, you’re not alone. These patterns keep you spending money without getting the transformation, respect, or joy you deserve. Most women navigate beauty spaces from patterns of powerlessness instead of strategic investment.
But what if you could completely transform how you approach beauty?
The Woman Who Masters Beauty Investment
She walks into a beauty store and confidently says no to products that don’t serve her vision. She has clear budget boundaries and knows exactly where she wants to invest her money and why.
When she goes to the spa, she’s strategic: “I want to spend on these specific services because I have a big presentation coming up and this helps me feel calm and prepared.”
If a hairstylist speaks negatively over her head, she stops them immediately: “Please don’t speak negatively about my hair.” If the energy isn’t right, she has no problem leaving.
She’s built such strong relationships with her beauty providers that they consistently give her exceptional service—and then some. Private events, personalized invitations, special treatment—because the energy exchange feels good for everyone.
She tips generously and feels genuinely happy about every dollar she spends on beauty because she’s investing from power, not desperation.
This is what happens when you understand beauty as strategic investment.
What You’ll Master in This Masterclass
The Internal Investor
- Mirror exercises to assess your current beauty relationship
- Written prompts to uncover who you’re really beautifying for
- How to set beauty standards that reflect your authentic desires
The Strategic Investor
- Cost analysis: Calculate your true beauty investment (products, services, time)
- How to evaluate return on investment (ROI) on beauty services and products
- The difference between one-off spending and strategic monthly investment
- Membership vs. à la carte: When each makes sense
The Spiritual Investor
- Understanding beauty appointments as energy exchange
- How to choose providers who elevate your energy
- The psychology of tipping and energy reciprocity
- Building your “Black Book of Beauty” (keeping your best providers private)
The Science Behind Beauty Investment
- The Halo Effect and how beauty impacts every area of your life
- Beauty industry revenue data and average spending patterns
- The connection between beauty investment and confidence, creativity, and financial opportunities
Your Professor: Sterling Jones
I’m Sterling Jones, founder of The Beauté Study and your guide to understanding beauty as power. With 8+ years in the beauty industry and a background in Art History and Business of Beauty and Fragrance, I teach women how beauty functions as capital—internal, external-self, and external-social.
I’ve spent years studying not just what makes you beautiful, but the psychology of how beauty creates opportunity, confidence, and power. This isn’t about surface aesthetics—it’s about strategic transformation.
My students don’t just look better. They command respect, create opportunities, and build lives that reflect their true power.
Masterclass Details
Duration: 2 hours of focused, transformational education
Format: Live online masterclass with Q&A
Investment: $175
When: August 16th, 2025, 11 AM to 1 PM EST.
Includes:
- Complete masterclass recording for lifetime access
- Detailed workbook with all exercises and frameworks
- Resource list for building your strategic beauty approach
This Is Just the Beginning
This masterclass is the first in the Beauty is Power series—a comprehensive education in using beauty as a tool for life transformation. Future masterclasses will dive deeper into fragrance as power tool and beauty as positioning strategy.
Join us for the foundation that everything else builds upon.
Ready to Transform Your Beauty Investment Strategy?
Investment: $175
Questions? Email [email protected]
