The industry has been growing for Black entrepreneurs since 2020. There have been waves for beauty retailers to introduce emerging products and brands to their customers with Black-Owned brands. In this article, we are sharing the latest Black owned brands at Sephora. This article will be periodically updated.
Last updated May 2024
Black Owned
Makeup
Fenty Beauty by Rihanna: Originally launched at Sephora, Fenty Beauty has grown from makeup to skincare to body and to fragrance. Reported co-owned 50% with Fenty Corporation by Rihanna and LVMH.
Pat McGrath Labs: Founded by legendary makeup artist Pat McGrath, offering high-end cosmetics.
Danessa Myricks Beauty: Known for its diverse shade ranges and high-performance makeup products.
Fashion Fair Cosmetics: A prestige makeup brand with a long history of Black excellence has returned to the market at Sephora.
LYA Beauty: A makeup brand with strong color power and plenty of cream based formulations.
Ami Colé: A makeup brand specializing in melanin skintones and undertones with a clean beauty flare.
Skincare
Shani Darden Skin Care: Created by the celebrity favorite esthetician, Shani Darden, that helps clients and fans build the skin of their dreams.
Oui the People: A black-owned body care line focused on maintaining overall glow with hydration and exfoliating products perfect for melanin-loved skin tones.
Fenty Skin by Rihanna: Originally launched at Sephora, Fenty Skin is the skincare extension of Fenty Beauty. Reported co-owned 50% with Fenty Corporation by Rihanna and LVMH.
Topicals: A black-owned brand focused on centering acne as the healing message of the brand along with the cool girl flare.
CAY SKIN: Founded by Winnie Harlow, a skincare line focused on sun care in all of its products.
Rose Ingleton MD: A dermatologist-founded clinical skincare brand that is perfect for all skin types and tones.
Hair care
Pattern Beauty by Tracee Ellis Ross: Founded by Tracee Ellis Ross, offering hair care products for curly and coily hair textures.
BREAD BEAUTY SUPPLY: Clean beauty brand focused on hydrating curly hair all day and every day.
Adwoa beauty: Clean beauty brand at Sephora focused on hydrating healthy hair without compromising clean beauty on a wide range of textures.
Melanin Haircare: Founded by a Natural Hair Youtuber OG, this hair care line is tried and tested to help all curly, wavy and textured hair types.
Sunday II Sunday: Founded with the premise of focusing on Black hair at the gym, this brand is perfect for the gym lovers who want to protect their hair.
RIES: A reusable travel essentials brand.
Fragrance
FORVR Mood: Founded by YouTube Creator, Jackie Aina, this line serves as a fragrance moodboard to the every day life.
World of Chris Collins: Designed by the model, Chris Collins, the brand welcomes you to his world with luxurious scents that stand out.
Brown Girl Jane: A clean beauty fragrance line that was created by Malaika, Nia, and Tai, sisters and Spelman College friends. Each scent has the ability to layered with each other.
Fenty Beauty by Rihanna: Originally launched at Sephora, Fenty Beauty has grown from makeup to skincare to body and to fragrance. Reported co-owned 50% with Fenty Corporation by Rihanna and LVMH.
Black Founded
Briogeo: Specializing in hair care products in clean beauty with natural ingredients. Originally founded by Nancy Twine and acquired by Unilever.
