Rihanna Launches the Fenty Beauty Fragrance

Courtesy of Fenty Beauty

Rihanna returns to the fragrance world with the latest Fenty Beauty launch, the Fenty Beauty Eau de Parfum. Announced on August 2nd, Fenty Beauty would release on August 10th and it will be available for $120 exclusively on fentybeauty.com.

The fragrance is classified as a unisex fragrance with the spellbinding notes of magnolia, geranium, musk, tangerine, blueberry, Bulgarian rose absolute, and patchouli. These combinations of notes were inspired by memories and places that Rihanna loves. Places like Bridgetown, Barbados, Paris, and New York inspired her the most.

The mixture of these scents with the beautiful brown bottle with the Fenty name as a cartouche on top gives it a subtle, sultry experience to consume each person that wears it. However, it is fitting after many exclamations from celebrities telling us that Rihanna smells amazing.

Courtesy of Fenty Beauty

The beauty mogul worked with the LVMH master perfumer, Jacques Cavallier Belletrud to create the unisex fragrance. Belletrud took his expertise as the master perfumer for Louis Vuitton on the Fenty Beauty perfume. Belletrud and Rihanna spent their time together to pick the right notes to fit for the scent.

It may pay off with both of their efforts. Comments on the Fenty Beauty social media showcase that their fans are waiting desperately to get their hands on the product. Not to fear, the brand delivered by adding an early wait list for fans, fragrance aficionados and beauty lovers alike to get on. Rihanna may have change the beauty space again with the Fenty Beauty fragrance launch.


The Beauté Study team will keep our eyes on the availability of the Eau de parfum for it’s official launch.

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