How Rihanna Changed The Foundation Game

The Beauté Study | How Rihanna Changed The Foundation Game 01

Fenty Beauty is the latest launch of Rihanna’s empire. Out of her businesses, this might be the best one yet. Rihanna and Kendo Brands (Marc Jacobs Beauty, BITE)  have put the work in for two to three years to produce these amazing products and advocate for inclusion for women to find their shade. Out of their product line, Fenty Beauty created 40 shades (now 50 shades in 2020) for women of all shades.

Yes, there were 40 shades on the market before with Estee Lauder and Makeup Forever. But, how did Rihanna change the foundation game? It’s through the power of undertones. Fenty Beauty made it their mission to market to those who have difficulties finding the right undertone for their skin. From the darkest shade to the lightest, the brand stepped up for the needs and wants of the industry.



The first foundation, ProFil’tr Soft Matte Longwear Foundation,  introduced to their line up is a soft matte formula. It is 100% cruelty-free. We tested the formula and we approved. The coverage is full and only takes two to three pumps to cover the face and upper neck. If you pair this with a hydrating moisturizer and primer, the formula does not get super dry on the skin.

They have really stepped the game up in the beauty world to the point where other companies are following suit.  Also, the beauty company is 100% cruelty-free!


Other Products

We are interested to see how Rihanna’s face products will live up to the shade range of the foundation. We love the concealer sticks, “Match Sticks” since they follow the foundation’s undertone matching team. The coverage is a good solid base if you prefer not to use foundation.

The highlighters are great for multi-use on your eyes, lipsticks, and cheeks. We recommend the Match Stick in the shade RUM for a nice pink-tan neutral color. If you like a brighter highlighter, we love the KILLWATT highlight in the shade HU$TA Baby.

Lipsticks are beautiful with pigmentation. The Mattemoiselle lipstick formula is a matte that applies creamy but, does not give you a dry feeling. It doesn’t transfer as much while you are drinking from a glass. The packaging is chich but, it does open easily in your bag.

We are ready to see what Rihanna does next for the Fenty Beauty launches. What are your favorite Fenty Beauty products?



Author Profile

Sterling Jones
Sterling is a beauty + lifestyle writer and content creator that's originally from Atlanta, GA. Background in Art History and Beauty Marketing, Sterling loves to write and create content about the latest products, cultural trends and lifestyle brands. She created platform, The Beauté Study, to highlight what personal beauty means to each individual. She can be found on all socials under @thesterlingstudy.

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