Eau de Toilette

Description

Eau de Toilette is a common type of fragrance that balances strength and longevity. It offers a noticeable and moderately lasting scent that is suitable for everyday use. Eau de Toilette will also be less expensive in pricing due to the amount of concentration that is in it.

Definition

Eau de Toilette typically contains a higher concentration of aromatic compounds and oil concentration, around 5-15% concentration. This is before key ingredients like preservatives and alcohol. It is longer-lasting than an Eau de Cologne while still maintaining a light and refreshing feel.

However, this fragrance level will begin to disappear over time. 80% of the fragrance will disappear after four hours. Refreshing this scent is going to be essential.

Examples

Fashion Designer Houses like to offer this concentration as it is one of their most popular buying choices to enter the luxury market. Examples of Designer Houses include French brands like Chanel, and Dior, Italian brands like Versace, Dolce & Gabbana, and Armani, and American Brands like Tommy Hilfiger, Marc Jacobs, and Ralph Lauren.