What’s Happening with the Ulta x Target Partnership

a sketch of what Ulta inside of Target will look like
Courtesy of Target & Ulta

Another amazing collaboration between key retailers in the United States has launched! Beauty has been getting some amazing deals from new businesses arriving to retailers expanding their offerings. Ulta and Target are collaborating to launch an Ulta inside of Target. Both of these companies have been leading the charge for beauty in the United States from drugstore to prestige makeup. Learn more about the Ulta Target Partnership.

The Brands

Target has been on the rise in the last 5 years to bring new brands into their stories from black owned brands, clean beauty brands, women founded brands and much more. From skincare to body care, Target has being keeping their promises to upcoming entrepreneurs and customers. Not only are they changing the landscape for beauty, they are changing what the average customer who walks into Target now has access to. 

Ulta has been the number one competitor for Sephora in the United States. What makes Ulta different than Sephora? It’s their ability to get high end brands and drug store brands in the same space. Perfect collaboration with Target to benefit off of. 

a image of the Target store and Ulta store logos
Courtesy of the brands

The Details

Ulta will be launching a 1,000 ft space in 100 Targets around the country starting in 2021. The best thing for the customer is they can use their Ulta points and credit card to shop for beauty while collecting their Target Circle rewards points too. Not to mention all customers have access to Target’s offerings like Order Pickup, DriveUp and Shipt same-day delievery.

All the Target beauty advisors will now be trained by Ulta that gives them a leg up in the high end makeup department with their drugstore brands. Ulta is giving Target the glam treatment with their GLAMLab, a virtual try on tool.

Check your nearest Target to see if they are placing their beauty products on clearance. Your Target maybe one of the Targets chose on the list to get the update! Don’t forget to see if your city has a Ulta Target partnership store.

Author Profile

Sterling Jones
Sterling is a beauty + lifestyle writer and content creator that's originally from Atlanta, GA. Background in Art History and Beauty Marketing, Sterling loves to write and create content about the latest products, cultural trends and lifestyle brands. She created platform, The Beauté Study, to highlight what personal beauty means to each individual. She can be found on all socials under @thesterlingstudy.

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