The International Esthetics, Cosmetics, & Spa Conference (IECSC New York) and International Beauty Show (IBS New York) came back to New York for its 2024 show. It is a three-day event filled with beauty innovations, brand exhibitions, and product displays. Our team was amazed by the extensive range of experiences that were available at the Javits Convention Center. We conversed and observed products from brands like Hydrafacial, LightStim, and Olaplex to learn more about upcoming trends and how they are supporting skilled estheticians.
This year, IBS New York Show introduced their first-ever range of masterclasses. We spent some time learning from Despina Daniilidis, the founder of PEAU’ésie, who discussed key practices, products, and services that she provides to ensure an inclusive spa. We had previously interviewed her in 2021 about her brand and efforts in client care.
In addition to the masterclasses, the IBS & IECSC NY Show revamped their offerings to ensure attendees could unwind and recharge at the Say Yes to You Hub. This haven of self-care provided free headshots, chair massages, and a plethora of content on mental and gut health. Personally, I enjoyed exploring upcoming market innovations such as head spas and hair color trends, which further enriched my experience at the event.
The event culminated with over 30,000 professionals attending to learn more about their industry and enhance their business skills.
Author Profile
- Sterling Jones is the Founder and Editor of The Beauté Study, where is responsible for leading the editorial calendar and creation of online educational content across all categories, brand partnerships, VIP concierge, agency-side of business, and online classes. Sterling loves to write and create engaging content about the power of beauty, cultural trends and lifestyle brands. She founded this platform in 2017 and organically grown into a trusted media platform with the support of a growing population of feminine women growing and defining in their beauty epiphanies. Under her leadership, the brand has worked with other brands in partnership like La Mer, Bobbi Brown Cosmetics, Mejuri, Follain, Cocokind Skincare, Moisture Love, Rein Beauty, Proven Skincare, The Beaute Culture Conference, QCNY Luxury Spa, Merit Beauty, and more. Born and raised in Atlanta, Georgia, Sterling holds two undergraduate degrees in Art History and Business of Beauty and Fragrance, the perfect blend between cultural know-how.
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